Ebook: Marketing Strategy
- Genre: Business // Marketing: Advertising
- Tags: Маркетинг реклама PR, Стратегический маркетинг
- Year: 2010
- Publisher: South-Western College Pub
- Edition: 5th
- Language: English
- pdf
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
Download the book Marketing Strategy for free or read online
Continue reading on any device:
Last viewed books
Related books
{related-news}
Comments (0)