Ebook: Introduction to Advertising Media: Research, Planning, and Buying
Author: Jim Surmanek
- Year: 1993
- Publisher: NTC Business Books
- Edition: 1
- Language: English
- pdf
Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
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