Ebook: Marketing Research: An Applied Approach, 3rd Edition
- Genre: Business // Marketing: Advertising
- Tags: Маркетинг реклама PR, Маркетинговые исследования
- Year: 2008
- Publisher: Trans-Atlantic Publications
- City: Harlow
- Edition: 3rd
- Language: English
- pdf
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
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