Ebook: Write on target: the direct marketer's copywriting handbook
Author: Donna Baier Stein Floyd Kemske
- Year: 1997
- Publisher: NTC Business Books
- Language: English
- epub
A guide to writing a money-generating sales letter for anyone with a product to sell. Also included are tips on how to write for direct response print, radio and telemarketing with practical examples of writing in all areas.
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