Ebook: Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

Online journals known as blogs - short for weblogs - are hotter than ever. "Blog Rules" is a best-practices guide to establishing the blog-related policies and procedures businesses need. From protecting organisations from critical or defamatory remarks from outside bloggers, to managing employees' blog use and ensuring an accurate representation through corporate blogs, "Blog Rules" is a much-needed, necessary guide for any organisation.