Ebook: Cognitive Foundations of Calculated Speech: Controlling Understandings in Conversation and Persuasion

In Cognitive Foundations of Calculated Speech, Robert E. Sanders shows that whether one communicates to get a response or to make one, the cognitive problem is the same—to calculate whether intended speech and behavior will have a desirable effect on the progress of the unfolding discourse or dialogue. The book details the knowledge base and principles for making such calculations.