Ebook: Understanding Media Economics
Author: Gillian Doyle
- Year: 2002
- Publisher: Sage Publications Ltd
- Edition: 1st
- Language: English
- pdf
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Download the book Understanding Media Economics for free or read online
Continue reading on any device:
Last viewed books
Related books
{related-news}
Comments (0)