Ebook: Media Diversity: Economics, Ownership and the FCC
Author: Mara Einstein
- Genre: Religion
- Series: Routledge Communication Series
- Year: 2004
- Publisher: Routledge
- Language: English
- pdf
Drawing on her dissertation research at Queens College, Einstein disputes the assumption that consolidation of media ownership necessarily means less diverse content. From a review of major studies, programming trends, and regulatory attempts to create diversity, she argues that the industry's economic structure is behind television's limited choices. A case study of the children's TV marketplace offers a model for achieving diversity. Data tables chart prime-time network TV content trends.
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