Ebook: The Macintosh Way
Author: Guy Kawasaki
- Year: 1989
- Publisher: Scott Foresman Trade
- Language: English
- pdf
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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