Ebook: Product Research: The Art and Science Behind Successful Product Launches

New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process.

This book is a compendium of research articles on various issues concerning product research,
written by research scholars both from academia and industry.

The papers have been divided into four main parts. The first part is on innovation and information sharing in product design. The second part deals with decision making in engineering design.
The third part treats customer driven product definition, and the last part brings together articles on quantitative methods for product planning.

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This book is a collection of research papers to be presented at the GM R&D India Science Lab workshop on Art and Science of Product Development held at Bangalore, India. Leading researchers from around the world, and from within GM, present some of their latest research and experience around methodologies and analytics that we believe, are very critical to any product development activity. This book has articles in four major pillars of product development research: a, uncertainty modeling and information integration; b, role of behavioral research in understanding customer requirements and designing products; c, advanced analytical approaches for identifying voice of the customer; and d, human centered decision making and its role in product development.