Ebook: Multinationals on the Periphery
Author: Gabriel Benito Rajneesh Narula
- Year: 2007
- Language: English
- pdf
Multinational enterprises have increasingly sought to organise their activities internationally in order to achieve greater efficiency and better optimisation of their market share and rent generation. However, MNEs do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of their limited market size, under-developed location advantages or their lack of proximity to other locations. This book focuses on how MNE activity both to and from peripheral economies differs from MNEs associated with "core" economies.
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