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cover of the book Strategic Management in Tourism (Cabi Publishing)

Ebook: Strategic Management in Tourism (Cabi Publishing)

Author: Luiz Moutinho

  • Year: 2000
  • Edition: First
  • Language: English
  • pdf
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27.01.2024
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This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.
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