Ebook: Designing Brand Identity: An Essential Guide for the Whole Branding Team
Author: Alina Wheeler
- Genre: Computers // Web-design
- Tags: Библиотека, Компьютерная литература, Веб-дизайн
- Year: 2009
- Edition: 3
- Language: English
- pdf
Praise for previous editions of Designing Brand Identity: An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts
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