Ebook: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-Noel Kapferer
- Genre: Business // Marketing: Advertising
- Tags: Маркетинг реклама PR, Брендинг
- Year: 2008
- Edition: 4th
- Language: English
- pdf
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