Ebook: Public Relations Case Studies

The Golden Flag Award, founded in 2010, aims to lead innovation in the public relations industry by gathering exemplary campaign cases. 17PR, the organizer of the award, selected a total of 24 award-winning cases in this collection. It is a showcase of the companies and organizations in China that were innovative in supporting communities, serving the society, building strong brands, and generating shareholder value, which have become the ideals of many socially responsible businesses today. The collection is impressive in several aspects. The campaign cases cover a wide range of products and services, including automobiles, motorcycles, electronics, financial services, sporting goods, pharmaceutical and health supplements, food and beverage, mobile devices, retailing, and foundations and universities. Such a broad scope of cases makes the collection highly representative.