Ebook: The Opportunity Lenses

The objective of The Opportunity Lenses is to give you the tools and mindset to help you identify new opportunities in an ever more complex and ambiguous business environment.

We're all obsessed with ideas. "I want to start my own business, but I don't have a good idea yet." But there's something important that comes before having ideas: the opportunity. Is there an opportunity here? And is this opportunity good for you?

Spotting opportunities requires you to look at the world differently. It's about learning how to see. And when it's hard to see something, you need to put lenses on.

My hope is that sharing the lenses will help you unlock new paths for your company or the companies of your clients.

Sequel of The Value Mix and complementary to the lean startup and design thinking methods.