Ebook: Belonging to the Brand: Why Community is the Last Great Marketing Strategy
Author: Mark W. Schaefer
- Language: English
- pdf
“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s rapidly evolving digital marketing and customer relations landscape. -- Comstock magazine
"Schaefer’s keen observations of human behavior combined with his sharp analytical mind produced what is sure to be a foundational text for the new world of brand-customer relationship building." -- LinkedIn
Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include:
"Schaefer’s keen observations of human behavior combined with his sharp analytical mind produced what is sure to be a foundational text for the new world of brand-customer relationship building." -- LinkedIn
Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include:
- Connecting the dots between social media, content marketing, and community
- Practical steps to create your own brand community
- A solution to the problem of measuring ROI of community
- How a community strategy upends traditional marketing management
- The unexpected psychological connection between communities and brands
- How GenZ views community in a different way -- a wake-up call for brands!
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