Ebook: Belonging to the Brand: Why Community is the Last Great Marketing Strategy
Author: Mark Schaefer
- Language: English
- epub
Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy. Highlights include:
- How community relates to the emotional connections developed via social media and content
- Why demographic, technological, and societal trends favor a new community strategy
- A new view of the ROI of community
- How a community strategy upends traditional marketing management
- The psychological connection between communities and brands
- Why NFTs and the metaverse change the game for community strategy
- Powerful brand benefits overlooked by most community strategies today
Download the book Belonging to the Brand: Why Community is the Last Great Marketing Strategy for free or read online
Continue reading on any device:
Last viewed books
Related books
{related-news}
Comments (0)