Ebook: Business Statistics, Canadian Edition

The question that motivates a business student’s study of Statistics is “How can I make better decisions?” As entrepreneurs and consultants, we know that in today’s data-rich environment, knowledge of Statistics is essential to survive and thrive in the business world. But, as educators, we’ve seen a disconnect between the way Business Statistics is traditionally taught and the way it should be used in making business decisions. In Business Statistics, we try to narrow the gap between theory and practice by presenting relevant statistical methods that will empower business students to make effective, data-informed decisions.

Statistics is practised with technology. This insight informs everything, from our choice of forms for equations (favouring intuitive forms over calculation forms) to our extensive use of real data. But most important, understanding the value of technology allows us to focus on teaching statistical thinking rather than just calculation. The questions that motivate each of our hundreds of examples are geared not to the question “How do you find the answer?” but rather to the question “Does your data satisfy the necessary assumptions and how do you apply the result to a business situation?” This focus on statistical thinking ties the chapters of the book together.

Personalize Learning with Pearson MyLab Statistics

MyLab Statistics is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.