Ebook: Advertising and a Democratic Press
Author: C. Edwin Baker
- Series: Princeton Legacy Library, 276
- Year: 2014
- Publisher: Princeton University Press
- Edition: Course Book
- Language: English
- pdf
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.
Originally published in 1994.
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