Ebook: Anticipations and Purchases: An Analysis of Consumer Behavior
Author: Francis Thomas Juster
- Series: Princeton Legacy Library, 1916
- Year: 2015
- Publisher: Princeton University Press
- Language: English
- pdf
The author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time.
Originally published in 1964.
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