Ebook: The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945
Author: Daniel Robinson
- Year: 1999
- Publisher: University of Toronto Press
- Language: English
- pdf
Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.
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