Ebook: The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences
Author: Raj K. De Datta
- Year: 2021
- Publisher: Columbia University Press
- Language: English
- pdf
Raj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but why they want it—in order to achieve transformative results.
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