Ebook: After the American Century: The Ends of U.S. Culture in the Middle East

Building on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural exchange. Shaped by the digital revolution, these paths are entwined with the growing fragility of American "soft" power. They indicate an era after the American century, in which popular American products and phenomena—such as comic books, teen romances, social-networking sites, and ways of expressing sexuality—are stripped of their associations with the United States and recast in very different forms.

From Egyptian cyberpunk to dubbed versions of Shrek in Iran, this book examines the emergence of new forms of culture in circulation and their geopolitical implications.