Ebook: Advertising and Personal Selling
Author: Namita Rajput, Neeru Vasishth
- Tags: Women -- India -- Fiction., Families -- India -- Fiction., India -- Social life and customs -- Fiction., India -- Social conditions -- 20th century -- Fiction.
- Year: 2008
- Publisher: Himalaya Publishing House
- City: Mumbai, India
- Edition: 1
- Language: English
- pdf
An authentic, simple and crisp presentation of the subject matter. Various concepts have been explained in a lucid, pragmatic and student friendly language. Covers the detailed syllabus of Delhi University for the students of B. Com. (H) III year. Each paragraph is distinctly numbered and starts with relevant background of the subject. Previous years questions have been given in the appendix for reference.
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