Ebook: Sloganization in Language Education Discourse: Conceptual Thinking in the Age of Academic Marketization

Controversial book about academics inventing new terms and self-branding - sure to provoke debate!

This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.