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cover of the book Scenographic Fashion Design - Zur Inszenierung von Mode und Marken

Ebook: Scenographic Fashion Design - Zur Inszenierung von Mode und Marken

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02.03.2024
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In recent years, the staging of fashion and brands has become a flourishing field for the discipline of scenography. The cultural studies essays gathered together in this volume are studies and theoretical investigations on a new form of branding by means of holistic and synthetic forms of transmission and translation in a broad network of players in the fashion industry. With the neologism »scenographic fashion design«, Pamela C. Scorzin uses striking case studies to introduce in detail a highly innovative field of a holistic and transmedia praxis of scenography in the postmodern culture of convergences.

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