Ebook: Small and Medium Business Improvement in the ASEAN Region: Marketing Factors

Previous studies have indicated that finance, marketing, and problems of production management are three of the major constraints facing small and medium sized businesses (SMBs) in the ASEAN region. These three concerns are addressed in successive phases of the ASEAN Small and Medium Businesses Improvement Project coordinated by the Institute of Southeast Asian Studies. The present paper draws on the findings of the second phase, which focused on marketing issues.