Ebook: Sustainable Marketing: Managerial - Ecological Issues
Author: Donald A. Fuller
- Tags: Consumption (Economics) -, BUS043000, NON000000, NON000000
- Year: 1999
- Publisher: SAGE Publications
- City: Thousand Oaks, United States
- Edition: 1
- Language: English
- pdf
There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.
Download the book Sustainable Marketing: Managerial - Ecological Issues for free or read online
Continue reading on any device:
Last viewed books
Related books
{related-news}
Comments (0)