Online Library TheLib.net » The Essential Role of Language in Survey Research
cover of the book The Essential Role of Language in Survey Research

Ebook: The Essential Role of Language in Survey Research

Author: Mandy Sha, Tim Gabel

00
02.03.2024
0
0
Language users, such as survey respondents and interviewers, must speak the same language literally and figuratively to interact with each other. As diversity grows in the United States and globally, interviewers and respondents may speak a different language or speak the same language differently that reflects their own cultural norms of communication. This book discusses the role of language in survey research when comparisons across groups, cultures, and countries are of interest. Language use in surveys is dynamic, including words, symbols (e.g., arrows), and even emojis. The entire survey life cycle is carried out through language. Researchers write or translate questions and instructions that will address research questions and then pretest them using various techniques, including qualitative inquiry that focuses on context beyond just "the numbers." Human or virtual data collectors use persuasive messages to communicate with survey respondents and encourage their survey participation. Respondents must comprehend and interpret survey questions and instructions to provide a response. All of these survey processes and products contribute to data quality, and the role of language is essential.
Download the book The Essential Role of Language in Survey Research for free or read online
Read Download
Continue reading on any device:
QR code
Last viewed books
Related books
Comments (0)
reload, if the code cannot be seen