Ebook: Leveraging Consumer Psychology for Effective Health Communications: the Obesity Challenge : The Obesity Challenge
Author: Rajeev Batra, Victor J. Strecher, Punam Anand Keller
- Tags: Clinical health psychology., Communication in medicine., Health education., Obesity --Prevention.
- Year: 2011
- Publisher: Taylor & Francis Group
- City: Armonk, United States
- Language: English
- pdf
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
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