Ebook: Industrial Collaboration with Japan
Author: Louis Turner
- Tags: Joint ventures -- Japan., Joint ventures -- United States., Joint ventures -- Europe., BUS000000, BUS035000, REF000000
- Series: Routledge Library Editions: Japan Series
- Year: 2010
- Publisher: Taylor & Francis Group
- City: London, United Kingdom
- Edition: 1
- Language: English
- epub
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be. The book concludes by pointing to a growing interest among non-Japanese companies in investing and collaborating within Japan itself.
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