Ebook: Global Governance as Business Strategy: The Case of Gazprom : The Case of Gazprom

Business is Global: Interrelations in global bargaining power frameworks became shifted by the impact of global governance nowadays. The whole world is linked through internet based operations, financial markets, global problems, governmental alliances and business relations. Understanding this complexity is essential for multinational companies to succeed in the competitive environment: The Global Business. But also for the other player within the dynamic framework of global bargaining power it is important to understand the mechanism of interrelations and dependencies. This literature deals with the four main groups that build up together the Global Governance framework: National Governments, Trans-National Companies, Civil Society and International Organizations. Indeed, it takes the Trans-National Companies (TNC) into focus and explains the mechanisms that have impact on their bargaining power. As theoretical basis the ´Porters five forces model´ was taken in order to reconstruct the competitive environment. Later this model becomes modified and added by a sixth source, based on the studies of Aidan R. Vining. In the end the Hirschmann´s "Voice and Exit Theory" is used to indicate the possible strategies to react on given global constellations. Each source and its impact on the bargaining power framework are analyzed explicit. In a second step the interrelations and mutual reactions are taken into focus. Last but not least this literature shows up options for TNC to conquer the mechanism, gain competitive advantage and increase bargaining power that leads to higher revenue in a business related sense. Biographische Informationen Diana Manuel´evna Mateo was born in Riga, Latvia (former Latvian Soviet Republic) in 1986. Her father studied at The Peoples' Friendship University of Russia (former Patrice-Lumumba-University) Moscow. Her mother studied engineering and civil aviation at the Leninkomsomol Rotbanner Institute. After a three year-period living in the Dominican Republic, her family entered the Federal Republic of Germany in 1989. Diana Mateo grew up trilingual in Berlin (German, Russian and Spanish). In 2008 Diana Mateo graduated as Bachelor of Arts in International Business from Cologne Business School - European University of Applied Sciences, Germany. During 2004 - 2008 she specialized on global questions and got involved into a variety of political, humanitarian and social projects. In 2003-04 Diana Mateo worked in close collaboration with the "Centrum Judaicum - Stiftung Neue Synagoge", the "Federal Ministry of Education, Youth and Family Affairs", and the "State Europe School of Berlin" on the organization and implementation of the art-historical exhibition "AHAWAH, aus Kindern wurden Briefe - AHAWAH, children became letters". In 2006 she participated in the International Councelor Program of the "YMCA of the Triangle". In North Carolina US she worked during a three month-period in an international environment on cultural development and social welfare. After graduation in 2008, she participated in an 8-month traineeship in the field of Global Investment Banking and Financial Trade at HSBC INKA in Duesseldorf, Germany. In 2010 she continued as MA in International Relations at the University of Kent (UK) and the Higher School of Economics Moscow (Russia).