Ebook: Craft Beer Culture and Modern Medievalism : Brewing Dissent
Author: Noëlle Phillips
- Tags: HIS037000, HIS037010, HIS054000
- Series: Collection Development Cultural Heritage and Digital Humanities Series
- Year: 2019
- Publisher: Arc Humanities Press
- City: Amsterdam, Netherlands
- Edition: 1
- Language: English
- pdf
In recent years craft beer marketing has increasingly evoked the medieval past in orderto appeal to our collective sense of a lost community. This book discusses thedesire for the local, the non-corporate, and the pre-modern in the discourse ofcraft brewing, forming a strong counter-cultural narrative. However, suchdiscourses also reinforce colonial histories of purity and conquest whileeffacing indigenous voices. This book reveals that craft beer is therefore muchmore than a delicious adult beverage; its marketing reveals a cultural desirefor a past that has disappeared in a world that privileges the present.
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