Ebook: Business Communication
Author: Urmila Rai, S.M. Rai
- Tags: Mechanics., Physics., BUS000000
- Year: 2008
- Publisher: Himalaya Publishing House
- City: Mumbai, India
- Edition: 1
- Language: English
- pdf
This is a handbook of Business Communication for students as well as for professionals and business persons. It gives a sound understanding of communication theory and the principles of effective communication,both oral and written. It contains many communication techniques and tips for handling delicate situations tactfully. Besides a number of illustrative examples,every chapter has practice exercises. This ninth revised edition takes into account the communication needs of business people. Topics such as dealing with cross-cultural communication,choosing the most effective medium for conveying a message in a specific situation, sending fax messages, and e-mail etiquette have been carefully explained.
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