Ebook: Organizational Culture, Business-To-Business Relationships, and Interfirm Networks
Author: Arch G. Woodside, Arch G. Woodside
- Tags: Business networks., Strategic alliances (Business), Interorganizational relations., Corporate culture., BUS000000, BUS007000, BUS063000
- Series: Advances in Business Marketing and Purchasing Series
- Year: 2010
- Publisher: Emerald Publishing Limited
- City: Bingley, United Kingdom
- Edition: 1
- Language: English
- pdf
Presenting an understanding about business-to-business and organizational relationships, this title identifies real-life relationship paradoxes and explains how firms manage, not solve, these paradoxes.
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