Ebook: Careers in Online Retailing

Through computers, smartphones, and other digital devices, more shopping takes place online. As consumers turn to online retail for their shopping needs, companies need workers who can use computer technology efficiently and intelligently. This guidebook explores a number of promising career paths within online retailing, including Web developers, user interaction designers, digital advertising managers, and data analysts. Sidebars highlight successful individuals and companies and discuss innovations in the field.