Ebook: The New Icons? : The Art of Television Advertising
Author: Paul Rutherford
- Tags: BUS002000, LAN004000
- Year: 1994
- Publisher: University of Toronto Press
- City: Toronto, Netherlands
- Edition: 1
- Language: English
- pdf
Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.
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