Ebook: Transforming Your Business into a Brand : The 10 Rules of Branding
Author: Jacky Tai, Wilson Chew
- Tags: Branding (Marketing), Brand name products -- Management.
- Year: 2007
- Publisher: Marshall Cavendish International (Asia) Private Limited
- City: Singapore, Singapore
- Edition: 1
- Language: English
- pdf
Brilliant advice written in an effervescent, concise, easy-to-understand language. Expanding on a subject that is often misunderstood even by some top executives, Jacky and Wilson cut to the chase and tell us what branding really is and why it matters. Kevin Chang, Director, National University of Singapore Business School
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