Ebook: Branding and Advertising
Author: Flemming Hansen, Lars Bech Christensen
- Tags: BUS043000
- Year: 2003
- Publisher: Samfundslitteratur
- City: Frederiksberg, DENMARK
- Edition: 1
- Language: English
- pdf
"Branding and Advertising presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding."
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