Ebook: Marketing Across Cultures in Asia
Author: Richard R. Gesteland, George F. Seyk
- Year: 2002
- Publisher: Samfundslitteratur
- City: Frederiksberg, DENMARK
- Edition: 1
- Language: English
- pdf
"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."
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