Ebook: Women at Work : Tupperware, Passion Parties, and Beyond
Author: Susan L. Williams, Michelle Bemiller
- Tags: Home parties (Marketing), Women sales personnel., Direct selling.
- Year: 2010
- Publisher: Lynne Rienner Publishers
- City: Boulder, CO, United States
- Edition: 1
- Language: English
- pdf
Do Tupperware parties and Mary Kay sales empower individual women, or do they exploit personal relationships for corporate gain? Looking through the overlapping lenses of gender, work, and culture, Susan Williams and Michelle Bemiller critically explore the world of party plan sales. The authors investigate this $30 billion a year enterprise through a wide range of case studies that unpack its personal and professional results for women. Closely examining the promises of multilevel marketing programs, their book challenges the way we see women's participation in the party plan economy.
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