Ebook: Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing
Author: Arch G. Woodside, Hugh Pattinson, Roger Marshall
- Tags: Industrial marketing -- Research., Purchasing -- Research., Marketing research., BUS043020, BUS076000, NON000000
- Series: Advances in Business Marketing and Purchasing Ser.
- Year: 2014
- Publisher: Emerald Publishing Limited
- City: Bingley, United Kingdom
- Language: English
- pdf
This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.
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