Ebook: Agri-Input Marketing in India
Author: Pingali Venugopal, Ram Kaundinya
- Tags: Agricultural industries -- India -- Marketing.
- Year: 2014
- Publisher: SAGE Publications India Pvt
- City: New Delhi, India
- Edition: 1
- Language: English
- epub
Agri-input companies have played a significant role in transforming the post-Independence ship-to-mouth Indian economy, dependent on food grain imports, into a self-sufficient economy. This book suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture.
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