Ebook: Deep Knowledge of B2B Relationships Within and Across Borders
Author: Arch G. Woodside, Roger Baxter
- Tags: Business networks., Electronic commerce., Marketing -- Social aspects., Strategic alliances (Business)
- Series: Advances in Business Marketing and Purchasing Ser.
- Year: 2013
- Publisher: Emerald Publishing Limited
- City: Bingley, United Kingdom
- Language: English
- pdf
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
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