Ebook: Qualitative research in logistics and supply chain management
Author: Dan Flint, Britta Gammelgaard
- Tags: Behavior therapy., Clinical psychology., Psychiatry., Psychology., Psychotherapy., BUS000000
- Series: International Journal of Physical Distribution & Logistics Management: Volume 42 Issue 8+9
- Year: 2012
- Publisher: Emerald Publishing Limited
- City: Bradford, United Kingdom
- Language: English
- pdf
This ebook on qualitative research in supply chain management and logistics is of course about qualitative methods. But it is more than that; it is also about doing research that is qualitative in its essence. Qualitative research is not just about using for example interview data in a study, it is also about how one perceives qualitative data, the theoretical lens through which one conducts analyses, and the data analysis processes.
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