Ebook: Visionary Pricing : Reflections and Advances in Honor of Dan Nimer
Author: Gerald E. Smith, Arch G. Woodside
- Tags: Pricing., Marketing., Purchasing., BUS043000, BUS076000, NON000000
- Series: Advances in Business Marketing and Purchasing Ser.
- Year: 2012
- Publisher: Emerald Publishing Limited
- City: Bingley, United Kingdom
- Language: English
- pdf
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
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