Ebook: Strategisches Management für die Hotellerie: Theorie und Praxisbeispiele

Globalization, over-capacity, and competitive pressures have united to create a state of upheaval in the German-speaking hotel industry. To confront these challenges, the techniques of strategic hotel management are essential. Already in its 2^nd edition, the textbook teaches strategic management in an understandable and concise way. This revised version contains updated questions and exercises, as well as practical summaries and checklists.

• Standardwerk zum Strategischen Hotelmanagement im deutschsprachigen Raum
• Alle wichtigen Phasen, Modelle und Instrumente
• Relevante Praxisbeispiele aus Hotelketten, Hotelkooperationen und Privathotels