Ebook: Marketing-Management in der Hotellerie
Author: Marco A. Gardini
- Year: 2022
- Publisher: De Gruyter Oldenbourg
- Edition: 4., überarbeitete und erweiterte Auflage
- Language: German
- pdf
The objective of this textbook is to present the basic strategic and configurational complexes of marketing management in the hotel industry, and in this edition gastronomy as well, based on an integrative and holistic understanding of marketing and taking into account the current challenges in the sector.
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