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01.03.2024
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After discussing the role of the hotel business in the overall tourism economy, this textbook examines its structural characteristics and considers current trends in this ever-evolving sector. It describes the organization and function of the hotel business as well as corporate policy and planning. Additional subjects include the management of quality, costs, personnel, and F&B procurement, as well as marketing, sales, investment and finance.

  • Der bewährte Klassiker zum Hotelmanagement
  • Mit Fragen und Aufgaben zu jedem Kapitel
  • Zum Selbststudium geeignet
  • Mit Formelsammlung
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